“There are no great limits to growth because there are no limits
of human intelligence, imagination, and wonder.”
– Ronald Reagan

About Us

Our Company History

Founded in 1993, Parrish & Freitag, Ltd. has been headquartered in Paddock Lake, WI for over 20 years, providing financial services and advice to dozens of small and medium-sized businesses in southeastern Wisconsin and northern Illinois.

Our Mission

Our mission is the same as it has been since we first opened our doors in 1993 – to provide local entrepreneurs with the financial services and honest, expert advice they need to realize the full potential of their businesses.

Our Business Philosophy

As the owners of an entrepreneurial professional services firm ourselves, we understand that nothing is more exciting – or more challenging – than running your own business. We know that while our clients need accurate tax preparation and recordkeeping, they also value timely advice that enhances their financial security, allows them to fully exploit their assets and enables them to minimize any risks. We believe that filling this need is the best way for us not only to serve our clients, but to meet our own business goals. In addition, we take great pride in building long-term working relationships with our clients based on our knowledge of their business, their talents and their goals for the future. We regard these relationships as OUR most valuable asset and we invest our time, professional efforts and personal concern in building them every day.


John Parrish, CPA, MST

John Parrish worked for over two decades with major corporations such as Waste Management, Case-IH and Skil Corporation in their corporate tax environments.  In 1993, he formed and organized Parrish & Freitag, Ltd. to serve the interests of local entrepreneurs, small to medium sized companies in a wide range of industries.  In addition, John has previously taught for over 10 years at the College of Lake County as an adjunct faculty member. Also, John is committed to small non-profits and serves as a BOD financial officer or financial advisor to several local non-profits.

John passed the Illinois CPA exam in 1977, received a Master of Science in Taxation from DePaul University in 1982 and graduated from the College of Financial Planning in 1989 as a Certified Financial Planner.

Joanne Freitag, MBA
Vice President & Managing Partner

Joanne Freitag has four decades of experience in accounting and business taxation and for the past twenty four years has concentrated with helping small businesses grow and prosper in the areas of accounting and taxation. Her professional history includes working at Case-IH, Inc. and Outboard Marine Corporation where she specialized in tax information systems, state and local taxation compliance as well as state tax audit management.

In 1993, she transitioned from large corporate taxation environments to partner with John Parrish to establish and manage a new public accounting firm – Parrish and Freitag, Ltd.  Her role includes business consulting with small businesses, guiding and building professional relationship with them. Her commitment to small business is reflected in her volunteer relationship with WWBIC where for the past decade she helps to guide and counsel new and established small businesses in the Racine and Kenosha area.  In addition, Joanne is very committed to small non-profits and serves on several non-profit BOD as an officer or financial advisor.

Since 1993, Joanne has been an adjunct faculty member in the School of Continuing Studies (Accounting and Finance) at Carthage College in Kenosha, WI.  She specializes in teaching within their non-traditional, adult, accelerated education program.